"What’s the last thing you built when you got that high? You know that high I’m talking about? It’s staring at a thing that you brought into the world because you decided it needed to exist."
I’m sure it was a lot of work to build, and there are likely plenty of business reasons why it makes sense beyond pure charity, but from my perspective as a customer it is just so simple:
- Visit smile.amazon.com
- Pick a charity
- Your chosen charity gets a donation from Amazon
I’ve got Smile bookmarked in my browser, and if you’re an Amazon shopper, you should do the same.