Congratulations to my friends at Twilio on the launch of OpenVBX, the latest in their stable of disruptive telephony products. OpenVBX is an open-sourced phone system for businesses (think Google Voice), and it is really impressive.
Give your customers plenty of notice, and give them a (real) chance to comment/contribute feedback.
Price it ‘fairly’ (probably still at a deep discount)
Offer your customers a way to get your product for free
Provide Grandfather’d Pricing for long-time customers, or give them exclusive benefits
Make the transition gradual, if possible — people should only pay if you’re delivering value
He also shares a bunch of details about TeachStreet’s history and evolution - a.k.a. the story of my life. We’ve still got a long ways to go, and certainly don’t have everything figured out yet, but hopefully you can take something away from the article and our experience.
During the last year while I was running a real estate business I thought that this whole Social Media thing would bring business beyond belief. Setup a blog, Tweet them out, engage in the social conversation, be relevant, meet the customer where they are, and let the good times roll.
I started out with getting a Twitter account and following other real estate agents but shortly realized that other real estate agents are only following me in hopes that I’ll follow them back and read their tweets and be directed to their websites.
So much hype has been made about the power of social media (and, go figure, that hype has been echoed and magnified by thousands of social media experts), that people tend to see it as a magic bullet. While SM can be a powerful tool, it’s still hard work, and even if you get 10,000 followers, that doesn’t mean a whole lot unless there’s a genuine interest and relationship there, and you can break out of the social media echo chamber (or that’s your target market.)