Search Evolution
One of the things I find most exciting is Google’s announced support of microformats, including hReview, for “Rich Snippets”. This allows sites like Yelp, Avvo, and TeachStreet, to expose their respective high-quality data about restaurants, lawyers, and instructors, and have it bubble up into Google search. The sites get the traffic, google gets the data, and the consumer finds what they’re looking for, it’s a win-win-win situation.
The structured data also then flows nicely into Google Squared…
In light of Google Squared launching today and all the buzz over M$FT’s Bing, I was delighted by @marcoarment’s tweet today where he said: “Want to see where real innovation needs to be made in web search? Pick a product you need to buy. Search Google for ‘[product name] review’.”
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Maybe of these have become dominant vertical search categories, but I feel like Google is copping out by not trying to address these in their main search offering.
