Dave, TeachStreet’s CEO, has a guest post up on TechCrunch today about our transition from a free to a paid service.
Dave calls out the following five tips to make the transition go smoothly:
- Give your customers plenty of notice, and give them a (real) chance to comment/contribute feedback.
- Price it ‘fairly’ (probably still at a deep discount)
- Offer your customers a way to get your product for free
- Provide Grandfather’d Pricing for long-time customers, or give them exclusive benefits
- Make the transition gradual, if possible — people should only pay if you’re delivering value
He also shares a bunch of details about TeachStreet’s history and evolution - a.k.a. the story of my life. We’ve still got a long ways to go, and certainly don’t have everything figured out yet, but hopefully you can take something away from the article and our experience.
