The Artisanal Table will be an upscale pizzeria, with a tapas and wine bar, and Artisanal Brasserie & Wine Bar will likely be a replica of the bistro-style Artisanal restaurant in New York. The latter will feature what Brennan is calling the “Bar du Fromage,” a wine and cheese bar run by a professional fromager, the cheese world’s equivalent of the sommelier. An interesting and novel concept—cheese plate as bar food. Both restaurants will be located in The Shops at the Bravern, an upscale mall in the suburb of Bellevue, Washington.
This is somewhat exciting, especially the “Bar du Fromage”, however:
  1. Seattle already has a glut of upscale pizzerias
  2. Bellevue is not Seattle